It’s About Time

Valorie Burton’s It’s About Time: The Art of Choosing the Meaningful Over the Urgent is a powerful personal growth and professional development program designed to help individuals, leaders, managers, teams, and business professionals take back control of their time, priorities, and purpose. This training supports employee development, leadership development, executive coaching, workplace productivity, mindset development, time management, work-life balance, and organizational growth by helping participants recognize the difference between what feels urgent and what is truly meaningful. Burton teaches that time is one of life’s most valuable resources, and the way we use it directly impacts our success, fulfillment, relationships, leadership, and overall quality of life.

Many people feel rushed, overwhelmed, overcommitted, and constantly pulled in multiple directions. They spend their days responding to demands, distractions, expectations, and false urgencies, while the things that matter most often get pushed aside. It’s About Time helps participants pause, reflect, and make more intentional choices about how they invest their time and energy.

This program helps participants identify where their time is going, what priorities deserve greater attention, and what commitments may no longer align with their values, goals, or season of life. They will learn how to shift from reacting to everything around them to choosing what matters most with clarity, confidence, and purpose.

The training also helps individuals and teams develop healthier rhythms for decision-making, productivity, communication, and personal well-being. When people learn to choose the meaningful over the urgent, they become more focused, less overwhelmed, more present in relationships, and more effective in their work.

This program is ideal for professionals, leaders, employees, entrepreneurs, parents, and anyone who feels busy but not always fulfilled. By the end of the training, participants will walk away with practical tools, renewed perspective, and a clearer understanding of how to use their time more intentionally so they can live, lead, work, and serve with greater purpose and peace.