When I’m not coaching sales professionals or working with organizations, you’ll find me living the same principles I teach — just in slightly different arenas.

Out on the farm, there’s no faking it. The animals don’t care about your title, and the work doesn’t do itself. It keeps me grounded, humble, and reminded that real results come from showing up every single day whether you feel like it or not.

On Sundays, you’ll find me serving at church — because leadership without purpose is just management, and faith has always been the foundation everything else is built on.

Then there’s hockey. Yes, hockey — in Alabama. I know. But there’s something about strapping on skates, stepping onto the ice, and leading a team through a game that requires strategy, trust, and split-second decisions that makes me a better coach off the ice too. Championships are never given — they’re earned. And a champion is never born — they’re developed. That’s not just a philosophy I carry into the rink, it’s the same belief that drives everything we do inside ULA. We’re building champions on the ice and in the boardroom, one intentional rep at a time.